Generative AI platform for enterprise content creation Typeface has closed a Salesforce-led $100 million Series B funding round which brings its valuation to $1 billion. Founded by former Adobe CTO Abhay Parasnis, Typeface enables companies to create personalized content at scale while sticking to their brand's tone and style. Just recently, the firm incorporated its platform into Salesforce's MarketingGPT to make it easier for marketing teams to make contextually relevant content throughout the entire customer journey.
"The transformative potential of AI in content creation is undeniable, but businesses face unique challenges that require enterprise-ready solutions. By combining the strengths of generative AI platforms with our brand-specialized knowledge, we have eliminated the barriers for enterprises to harness generative AI. Typeface empowers every enterprise to create high-quality, personalized content that aligns with its unique voice," said Abhay Parasnis, Founder and CEO at Typeface.
Since its official launch in February 2023, Typeface enables users to generate images, product copies, blog posts, Instagram ads, and more, that engage the target audience and drive growth. To deliver personalized on-brand content, the platform uses models like GPT-4, Google Vertex AI, Microsoft Azure AI, and many others.
Innovation is Typeface's driving force, and it has recently demonstrated this by unveiling new cutting-edge AI features such as an advanced Image Studio for high-resolution product photography, video-to-text conversion, and selective image editing and regeneration.
"Organizations everywhere are looking to leverage generative AI and data to deliver connected customer experiences across every interaction. Powered by trusted first-party customer data and generative AI, Salesforce and Typeface's partnership will help customers deliver contextual, personalized content quickly at scale to increase customer engagement and drive productivity," said Stephen Hammond, EVP and GM of Marketing Cloud at Salesforce.
Typeface is aiming high when it comes to bringing the power of the generative AI ecosystem to enterprises worldwide. Customers of brands like Salesforce, Google Cloud, and Google Workspace are already benefitting from highly customized content within their existing workflows.
