Salesforce and ADP, a human capital management (HCM) solutions company, have announced an expanded collaboration to enhance ADP's client experience for over a million clients.
“Clients today demand experiences that quickly and effectively address their business challenges. For more than 20 years, we've worked with Salesforce to ensure ADP is at the forefront of client experience delivery. This expanded partnership furthers our ability to quickly translate client data from across the enterprise into action-oriented knowledge that will empower our clients to achieve their business objectives," said Maria Black, president and chief executive officer of ADP.
In this extended partnership, ADP and Salesforce will combine ADP's wealth of data and insights, decades of HCM expertise, and a unique service approach with Salesforce's Customer 360 platform. This collaboration aims to foster increased collaboration and equip ADP's service teams with the necessary information for prompt, real-time responses to their clients. Service teams will leverage generative AI to swiftly access and provide instant answers to client inquiries by querying thousands of ADP FAQs and knowledge articles.
“We are entering into a new AI-powered world, where every customer experience can be more intelligent, personalized, and automated. Using our trusted generative AI, Data Cloud, and collaboration tools, ADP is leading the way in reimagining the client experience for this new world and making every employee more productive and efficient,” said Marc Benioff, Chair and CEO of Salesforce.
ADP, one of the initial collaborators with Salesforce in digitally helping its global sales team, co-created a suite of mobile-optimized apps that streamlined sales activities. Now, ADP and Salesforce are embarking on a joint venture to transform the client experience in human capital management.
Combining ADP's data-driven insights and Salesforce's reliable technology will enable specific and actionable insights to be seamlessly integrated into employees' daily workflows. This will ensure faster and more personalized service by providing ADP service teams with client-specific information. This capability enables them to promptly address workforce trends, tackle unique challenges, and enhance overall client engagement.
Elsewhere, Salesforce and AWS have expanded their partnership to introduce integrations in data and artificial intelligence (AI).
