Pegasystems continues its AI revolution with the launch of Pega Infinity ’24.1, enabling organizations to elevate their sales, service, marketing, and operational endeavors.
At the core of Pega Infinity ’24.1 are contextual AI features designed to enhance productivity and streamline workflows across industries. Among these features is Pega GenAI Coach, a groundbreaking addition that serves as a real-time mentor, analyzing employee workflows to provide actionable insights and guidance for optimal performance. Complementing this is Pega GenAI Knowledge Buddy, streamlining quick access to scattered knowledge across content libraries, and Pega GenAI Analyze and Pega GenAI Automate accelerator bundles, which reveal insights and automate tasks within Pega Platform, Pega Customer Service, and Pega Sales Automation.
“While enterprise leaders understand the value of AI and automation, they need practical ways to apply these technologies changing business and customer needs in real time. Pega Infinity is providing users with new generative AI capabilities that help them work faster and smarter for their customers,” said Kerim Akgonul, Chief Product Officer, Pega.
Pega GenAI Coach
Unlike conventional AI solutions, Pega GenAI Coach stands out by seamlessly integrating into workflows and providing personalized guidance tailored to organizational objectives and employee needs. Whether optimizing sales team performance, improving back-office operations, or resolving healthcare claims, Coach leverages contextual information to offer pertinent suggestions and instructions, enhancing efficiency and effectiveness.
Pega GenAI Coach is built on the robust foundation of the Pega GenAI architecture, ensuring auditability, security, and compliance with enterprise standards. Its integration with Pega’s AI capabilities enables access to a spectrum of AI functionalities, from statistical predictions to knowledge synthesis, improving user experiences and driving results.
“The deluge of enterprise data, systems, and policies enterprise employees sift through can be overwhelming and inhibit them from getting the quick access to information and insights they need. Pega GenAI Coach uses generative AI to provide the high-quality guidance of an experienced senior manager in a quickly accessible format so employees can get work done better and faster than ever before,” said Kerim Akgonul, Chief Product Officer, Pega.
Additional capabilities and integrations
In addition, Pega Infinity ’24.1 has introduced various additional capabilities to deliver measurable outcomes across various business domains. Integration with Tealium AudienceStream enhances marketers' ability to merge customer profiles and predict behavior in real-time. In Pega Customer Decision Hub, defining key customer segments facilitates real-time monitoring and adjustment of marketing strategies. Furthermore, new Pega GenAI features curate marketing knowledge and streamline sales communications, fostering enhanced customer engagement and operational efficiency.
By seamlessly integrating AI into workflows and providing personalized guidance, Pega Infinity ’24.1 allows users to work smarter, faster, and more effectively, driving sustained business growth and customer satisfaction.
Elsewhere, Pegasystems has unveiled Pega GenAI Blueprint, an innovative, collaborative application merging generative AI with Pega's industry best practices to transform the app design process.
