Acquia has announced the expansion of its digital experience platform, Acquia DXP, by launching Acquia Digital Experience Optimization (DXO). This new solution positions Acquia as the first DXP vendor to offer a comprehensive suite aimed at maximizing content relevance, search performance, and conversion rates.
The new DXO solution introduces two more products: Acquia SEO, designed to enhance brand visibility and engagement, and Acquia Convert, aimed at creating high-performing personalized customer journeys.
“In today's business landscape, every martech investment needs to maximize the ROI of marketing spend with a clear line of sight to revenue, customer retention and profitability priorities. However, digital marketing teams traditionally have had to rely on disjointed tools from multiple vendors that have made experience optimization processes inefficient and hindered their overall effectiveness. Acquia DXO offers a more streamlined optimization strategy that helps any digital team to continuously improve the effectiveness of their digital experience in ways that directly affect customer engagement and satisfaction, and advance them through their path to purchase,” said Tom Bianchi, Senior Vice president of Product and Solutions Marketing at Acquia.
A holistic approach
Acquia DXO combines robust capabilities that enable digital marketing teams to optimize every facet of their online presence, ensuring more efficient and relevant digital interactions. The three key components, which can be utilized individually or in combination, include:
Acquia SEO, powered by Conductor: This tool helps optimize content using SEO best practices and targets high-value keywords to boost organic search performance and site traffic. Acquia SEO provides content teams with actionable insights, real-time recommendations, and performance analytics, simplifying the content optimization process and facilitating continuous improvement across platforms and search engines.
Acquia Convert, powered by VWO: This solution offers tools to understand user behaviors, test strategies, and personalize digital experiences, ultimately driving higher conversion rates. Acquia Convert enables marketing teams to analyze user behavior through heatmaps, session recordings, on-page surveys, and more. It also supports A/B, multivariate, and split testing on individual digital elements, and leverages multiple data sources to create tailored visitor experiences.
Monsido by Acquia: This product ensures the delivery of inclusive and accessible digital experiences, enhancing customer satisfaction through web governance tools. Monsido maintains digital accessibility compliance, enhances content quality and brand compliance, eliminates errors, and streamlines data privacy and consent management.
The latest solutions seamlessly integrate with the entire Acquia portfolio and third-party systems including CMS, commerce, customer data, analytics, and marketing automation platforms. Moreover, modules such as VWO for Drupal, Acquia SEO Content Insights for Drupal, and Monsido Tools ensure smooth integration with existing Drupal environments.
Elsewhere, Acquia has upgraded its Acquia DAM platform to provide marketing and creative leaders with improved tools for swiftly locating and collaborating on digital assets.
