Adobe Sets the Stage for a New Era of Creativity Through New Generative AI Release 

Adobe has announced the commercial availability of Firefly, a collection of creative, generative AI models, which are now seamlessly integrated into Adobe's suite of creative tools, including Creative Cloud, Express, and Experience Cloud.

“With over two billion images generated during the beta, Adobe Firefly is ushering in a new era of creative expression for customers across every segment. Firefly’s breathtaking capabilities combined with the rich tooling of our Creative Cloud apps, Express, the Firefly web app and Adobe Experience Cloud, give creators unparalleled opportunities to work with generative AI in new, rich and productive ways,” said David Wadhwani, president, Digital Media Business at Adobe.

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Creative Cloud

Adobe has unveiled an AI-powered Creative Cloud release, integrating generative AI capabilities into applications like Photoshop and Illustrator and AI-driven enhancements in Premiere Pro and After Effects.

Creative Cloud paid plans now provide access to the new Firefly web app, a creative playground for AI-assisted artistic expression. The package includes Express Premium, an all-in-one creativity app featuring fresh, generative AI tools for Text-to-image and Text Effects. These additions simplify and expedite the creation of eye-catching content for various platforms, such as social media, videos, images, PDFs, flyers, logos, and more, making the process enjoyable and efficient.

The new pricing structure will come into effect on November 1, 2023, and the cost increases will impact specific Creative Cloud plans in North America, Central America, South America, and Europe.

Adobe Express

The company has also announced the availability of Firefly generative AI features in Adobe Express, its AI-first, all-in-one creativity app driven by AI, streamlining the creation and sharing of remarkable content for users of all backgrounds. This integration allows users to create stunning content safely and efficiently, supporting text prompts in over 100 languages. Adobe Express is used by millions of users globally, from students to small businesses and large enterprises, to create a wide range of content, from social media posts to PDFs and videos. Express with Firefly is now integrated into Adobe Experience Manager (AEM) as a beta, enabling enterprises to create, collaborate, and deliver content at scale.

This integration transforms how individuals and brands worldwide transform their concepts into remarkable content and captivating social media campaigns.

Adobe GenStudio 

Moreover, Adobe has introduced Adobe GenStudio, a new solution harnessing generative AI to streamline the enterprise content supply chain. By connecting Adobe's various solutions across Creative Cloud, Firefly, Express, and Experience Cloud, GenStudio helps marketing and creative teams create and activate content rapidly.

It streamlines content workflows and enables reuse through a single Enterprise portal while providing insights into content performance. The platform accelerates the creative-to-activation process, reducing ideation and versioning cycles from hours to minutes, making it a valuable tool for content creation and personalization at scale.

Firefly web app 

The company has officially launched its Firefly web application, which leverages generative AI to enhance creative workflows across Adobe Creative Cloud, Adobe Express, and Adobe Experience Cloud. The AI models embedded in Firefly support text prompts in over 100 languages and are designed to create content safe for commercial use. Adobe Firefly-powered features are integrated into various Creative Cloud apps, helping users experiment and create in new ways. Firefly for Enterprise extends these capabilities and offers IP indemnification for content generated using Firefly-powered workflows. Adobe is also introducing a credit-based model for generative AI across its Creative Cloud offerings to enable generative image workflows powered by the Firefly Image model.