Braze has unveiled the Braze Data Platform—a versatile, comprehensive suite of data tools and partner integrations aimed at streamlining data unification, activation, and distribution. With Braze's robust capabilities, this platform allows marketers to craft memorable and relevant customer engagements.
“Modern marketers need access to a unified view of their data, to connect with their customers personally in an efficient and personal way. Our mission with the Braze Data Platform is to empower brands of all sizes to harness the power of their data for superior customer engagement across digital channels. Our platform seamlessly integrates with leading data ecosystem technologies, allowing brands to unify and activate their data effortlessly. With a real-time stream processing foundation, Braze allows brands to gain immediate insight into customer behavio, ” said Kevin Wang, Chief Product Officer of Braze.
The Braze Data Platform is designed with flexibility, interoperability, and modularity, making it easy for brands to integrate and utilize their data, regardless of their existing technologies and workflows.
Unifying data for accessibility
Braze streamlines the collection and integration of first-party data from various sources with real-time, direct connections to major cloud data platforms, data warehouses, and software providers. The new CDI Segments, an extension of Braze Cloud Data Ingestion (CDI), is now in early access for partners like Amazon Redshift from Amazon Web Services (AWS), Databricks, and Snowflake, providing brands with zero-copy access to customer data and simplifying data flow for improved customer engagement.
Increased personalization and relevance
Enhanced data management features in Braze Catalogs help brands optimize their data collection and utilization over time. Through partner integrations within the Braze Data Platform, brands can merge these insights with other data sources to understand and act on user behavior in real-time, using reporting and analytics for impactful campaigns.
Distributing data for brand equity
The Braze Data Platform ensures secure and efficient distribution of product, engagement, and customer data to preferred third-party tools for deeper analysis. This includes analytics and business intelligence solutions from partners like Amplitude, Contentsquare, Mixpanel, and Snowplow. Braze collaborates directly with customers to prioritize integrations with their preferred data sources and destinations, offering a robust set of Braze Currents connectors, Snowflake Data Sharing, and enterprise-grade APIs to help brands maximize organizational value.
