Cognizant has introduced Cognizant Moment, a development in the company’s digital experience practice designed to help clients harness the power of artificial intelligence (AI) to transform customer experiences and create innovative growth strategies.
"Every experience comes down to a series of moments, seamlessly enabled by intuitive strategy, human-centered design and curated technology. Cognizant research shows that a majority of G2000 business decision makers believe that generative AI will help them create new products and services, and many of them are already using the technology to design or deliver them. We aim to meet the moment, as enterprises move to differentiate through experience, and enable them to implement a data and technology-driven approach to shape the customer journey, rather than relying on traditional marketing agencies," said Ravi Kumar S, CEO, Cognizant.
With over two decades of expertise and a series of strategic acquisitions in the digital experience realm, Cognizant is now addressing the evolving ways consumers interact with technology, including multi-modal experiences. The aim is to equip clients with the necessary tools and insights to stand out, foster customer loyalty, and prepare for the future.
Cognizant Moment is founded on the principle of intelligent ecosystem orchestration, integrating experiences with the underlying data, technology, and operations across an entire enterprise. Clients can leverage generative AI's capabilities for content creation, combined with human creativity, to drive innovation, differentiate themselves, and fuel growth by automating processes and crafting hyper-personalized customer experiences.
Cognizant Moment tackles these challenges with a range of capabilities across multiple areas, including:
- Intelligent Ecosystem Orchestration: Integrating data, technology, and operations to develop a dynamic experience ecosystem.
- Business Transformation: Reimagining operations to generate new growth and economic value.
- Digital Products & Platforms: Delivering products that resonate with customers and employees using human-centric agile methods.
- Marketing & Content: Shifting from manual management to AI-driven personalized marketing with comprehensive content services.
- Commerce: Creating immersive commerce experiences beyond simple transactions.
- Learning: Designing interactive experiences to promote behavior change and skill development.
