Continental and Google Cloud Partner to Transform the Automotive Industry

Technology company Continental has joined forces with Google Cloud to offer cutting-edge, adaptable, and forward-looking digital solutions tailored for the automotive sector.

This collaboration will merge Continental's knowledge of automotive technology with Google's data and AI capabilities, paving the way for a fresh wave of automotive solutions prioritizing safety, efficiency, and user satisfaction. Additionally, both parties aim to expand their strategic alliance to explore further areas of future cooperation to enhance in-car connectivity and customer experiences.

"By working with Google Cloud, we can accelerate our innovation and enhance our solutions for the software-defined vehicle. This collaboration will help our customers to reduce costs, improve efficiency, flexibility, and increase value for all," said Philipp von Hirschheydt, Executive Board member and head of the Automotive group sector, Continental.

Continental will incorporate Google Cloud's Conversational AI technologies into its Smart Cockpit High-Performance Computer (HPC) system, operating on Android Automotive OS (AAOS). This integration aims to revolutionize automotive voice assistants. This advancement will introduce novel and convenient methods for passengers to interact with their vehicles using natural language and generative AI.

"Our partnership with Continental has great potential and we're very much looking forward to the collaboration. Together with Continental, we will be able to bring our Conversational AI technologies to vehicles, making it easier and faster for automotive companies to leverage Generative AI to create new passenger experiences in cars," said Behshad Behzadi, VP Engineering Google Cloud GenAI.

Continental's Smart Cockpit High-Performance Computer (HPC) provides a customized system performance tailored to a pre-integrated set of functions. It ensures rapid response times and a user-friendly interface. Including pre-integrated functions for the cluster, infotainment, and visual driver assistance not only lowers expenses but also accelerates the introduction of new vehicles and enhanced experiences by automakers into the market.

Key advantages for the automotive industry  

The partnership will provide innovative automotive solutions that prioritize safety, efficiency, and connectivity by combining the expertise of Continental and Google Cloud.

This collaboration will enable automotive Original Equipment Manufacturers (OEMs) to cut expenses by streamlining processes, reducing complexity, shortening development timelines, and expediting the introduction of new products to the market. The solutions developed through this partnership will enhance the overall experience for both drivers and passengers.

In other news, at the Next '23 event, Google Cloud revealed a range of developments, including new clients, collaborators, and product enhancements.