Exploring Acoustic’s Journey: Innovating Customer Engagement with Acoustic Connect

Marketing and customer engagement solutions provider Acoustic has announced significant progress driven by its innovative platform, Acoustic Connect, and increased investment in top-tier talent worldwide.

In a landscape where marketers are challenged with accessing and utilizing consumer data to craft meaningful customer experiences, Acoustic Connect offers a solution that emphasizes consumer privacy while enabling personalized customer journey orchestration.

"At Acoustic, our direction is guided by a razor-sharp focus on client success and an unwavering commitment to innovation. The recent surge in Acoustic Connect clients, our strategic workforce expansion, and our investment in top-tier leadership underscore the confidence we have in our long-term vision and our role as a catalyst in the customer engagement landscape," says Mark Cattini, CEO of Acoustic.

Since the introduction of Acoustic Connect in May 2023, brands from diverse industries and regions have embraced the platform to elevate customer engagement and future-proof their marketing strategies amidst evolving privacy regulations. Recognizing the growing demand for solutions that enhance consumer engagement and marketing effectiveness, Acoustic anticipates substantial growth and plans to expand its global workforce across customer experience, engineering, and sales departments.

Last year, Acoustic also partnered with Snowflake to enhance data-sharing capabilities within the Acoustic Connect platform.

As the marketing technology market continues to soar, with projections exceeding $215 billion by 2027, Acoustic's commitment to delivering personalized customer engagement remains validated by leading organizations worldwide. Notable brands adopting Acoustic Connect include Bulbs.com, Foxwoods Resort Casino, GFA World, MarketingProfs, National Golf Foundation, Politicoin, Entel Peru, Ocaso, The Australian Property Institute, Global Shop Direct, and Shaype.

To meet the needs of its expanding customer base, Acoustic anticipates significant headcount growth by June, particularly in customer experience to bolster client relationships, engineering to drive innovation, and sales to expand its global footprint.

Latest leadership changes 

In addition to bolstering its workforce, Acoustic welcomes new additions to its senior leadership team. Lou Vandenbergh has been promoted to Senior Vice President & General Manager of EMEA to spearhead growth initiatives in Europe. Joining Vandenbergh are Walt Mykins, appointed Senior Vice President of Client Services, and Steve Curran, who joins as Vice President of Professional Services, bringing decades of combined experience to elevate customer-centricity and service excellence.