Acquia’s Enhanced Digital Experience Platform Unifies Omnichannel Customer Journeys

Acquia has bolstered the features of its digital experience platform, Acquia DXP, to deliver more immersive and personalized customer experiences, as announced at Acquia Engage Paris.

“Marketing teams that use a CDP as a point product commonly struggle to take full advantage of data from multiple channels. Acquia has closed this gap, making it possible for marketers to assemble more sophisticated digital experiences by enabling better personalization and segmentation for all customers, regardless of digital channel. This allows them to design more effective campaigns that better reflect the way their own customers interact with the brand,” said Mark Picone, SVP and General Manager, Acquia Marketing Cloud.

As businesses interact with customers through an increasing number of channels, they often struggle to gather and effectively utilize behavioral data from various sources.

Some of the most common challenges that marketers face today include:

  • Personalizations of customer journeys for anonymous visitors

  • Creating comprehensive customer profiles, regardless of the device

  • Developing responses to customer actions considering interactions across all touchpoints

By leveraging the capabilities of Acquia Customer Data Platform (CDP) and Acquia Personalization, customers can harness the wide range of channels to create impactful digital experiences. This enables them to make the most of their customer data, encompassing anonymous, known, and fully understood individuals. The integration of these two solutions empowers marketers to leverage comprehensive insights and tailor personalized experiences based on a deeper understanding of their customers.

Acquia CDP and Acquia Personalization can be utilized either independently or as integral parts of Acquia DXP. These products offer flexible customer data strategies, allowing seamless integration with other Acquia and third-party marketing solutions. They serve as the building blocks of the industry's sole open Digital Experience Platform (DXP), facilitating the convergence of content and data to deliver exceptional customer experiences.

Elsewhere, Acquia has joined forces with KPMG to provide the Acquia Open Digital Experience Platform (Acquia DXP) to enterprise clients across various industries, enabling marketing, content, and IT teams to develop customized, secure digital experiences at scale.