Insider has unveiled Sirius AI, a Generative AI solution that combines the capabilities of large language models and machine learning to help marketing teams boost productivity by 60%.
The solution offers an array of powerful features for marketers, enabling the rapid creation of targeted customer segments. It also streamlines the orchestration of customer journeys based on desired outcomes, automating copy generation, and facilitating automated two-way conversations.
"I am thrilled to announce the launch of Sirius AI - the world's most comprehensive and end-to-end Generative AI solution for CX. For many brands, achieving true personalization - a totally unique experience per person - remains a challenge. This is largely caused by unmanageable workloads and manual effort required to launch programs. Our patent-pending Generative AI solutions are designed to make marketing teams more productive and efficient while helping them reach new levels of growth with high-performing customer experiences," said Hande Cilingir, Co-Founder & CEO at Insider.
Automating tasks
Sirius AI automates segmentation, journey planning, content generation, and optimization tasks to achieve specific goals. This integrated approach guarantees the development of smooth, secure, interconnected, and high-performing experiences, dramatically reducing the time needed to create, launch, test, and refine marketing campaigns. It transforms the process from taking weeks or months to just minutes.
Marketers can input their specific use case and the desired outcome to swiftly create profitable segments. These use cases encompass various objectives, such as encouraging cross-selling, sending replenishment reminders, turning first-time buyers into loyal customers, or promoting product discovery. The expected outcomes may involve fostering repeat purchases, boosting customer lifetime value (CLTV), increasing average order value (AOV), and more.
Eliminating complexity
Sirius AI simplifies the marketing process by eliminating complexity and reducing the burden of repetitive, manual tasks for marketers. Instead, it automates the creation of customer journeys using a combination of unified data, machine learning, and generative AI. These automated journeys are precise and efficient and ensure that the right message reaches the right user at the right moment.
Furthermore, the solution enhances manual journey orchestration by providing features like automatic starter elements and auto-complete journeys based on prompts, enhancing overall efficiency. For instance, if a marketer aims to promote a new product launch to VIP customers, they can provide a quick prompt like "Create a cross-channel journey targeting VIP customers to maximize product discovery and conversions" when using Sirius AI.
Generating compelling content
The solution assists marketers in generating compelling content that motivates action. Using a simple prompt, such as "create a message to re-engage VIP users with an urgent tone," marketers can automatically craft email subject lines and campaign content tailored to the channel and desired outcome. These prompts can encompass various details, including use cases, call-to-actions (CTAs), the use of emojis, and tone of voice instructions, ensuring alignment with brand guidelines.
For instance, by entering a prompt like "compose a WhatsApp message for holiday promotions to instill urgency," marketers can receive content featuring time-sensitive promotions with an option to incorporate dynamic elements for enhanced personalization.
Enhancing two-way conversations
Sirius AI transforms brand-consumer interactions by facilitating authentic, automated two-way conversations across channels like WhatsApp, web, and apps. These conversations, driven by Open AI, allow Sirius AI bots to adopt specific brand personas in accordance with provided branding guidelines, ensuring human-like interactions while maintaining a consistent brand tone. Sirius AI prioritizes security by enabling users to set knowledge limits, preventing AI bots from addressing off-limits topics. These automated conversations boast a 100% response rate for customer-initiated interactions, with the added benefit of seamless commerce integration. Consumers can complete purchases directly within the conversation, minimizing redirects and clicks, all without leaving the app.
