HIPAA-compliant conversational AI platform Orbita, has introduced Orbita Blaze, which aims to transform provider websites by combining a user-friendly "find care" experience with the convenience of a healthcare-specific chatbot. Blaze leverages conversational AI to ask patients questions and gather information to help them find the appropriate provider and facility.
A host of healthcare websites have shortcomings. In 2021, 78% of people who changed healthcare providers did it because of poor navigation and difficulty leveraging digital tools like the website. Although as many as 43% of patients opt for a provider's website search function, the process can be confusing and frustrating, as patients may not know where to start or what terms to use to get accurate results.
To combat this, Orbita Blaze aims to turn the entire website into an easy-to-use virtual assistant that improves patient navigation and access. Instead of placing the chatbot in a small corner of the website, Blaze starts a conversational interaction from the search bar or any link on the website. The solution allows patients to ask questions in a simple manner and provides accurate results that take into account various factors and offer the most suitable care options based on the patient's specific situation.
"Patients want a healthcare experience that mimics the convenience they enjoy in other areas of their lives – finding information through predictive search on Google, for instance, or scheduling an appointment as easily as they make dinner reservations on OpenTable," "Representing the next-generation digital front door, Orbita Blaze triggers hyper-personalized dialogs to ensure patients find what they're looking for, thus improving the patient experience, increasing conversions and reducing leakage," said Patty Riskind, CEO, Orbita.
The solution includes a symptom checker that can assess the patient's urgency and an algorithm that determines and provides locations for timely care, depending on distance, wait time, and insurance. Blaze also educates and engages patients throughout the entire journey with the help of a large knowledge base and advanced search technology that can understand a wide range of vocabulary and phrases.