Persado has unveiled its latest GenAI technology designed to help brands create high-performing, personalized content at scale. This innovative tool has 20 pre-built marketing segments, enabling rapid message generation that resonates with specific consumer groups.
"Persado engages about 64.4M unique adults in the US each year, with 15% representing Gen Z or audiences of a similar profile. We have woven this deep experience into our Motivation AI platform's new segments capabilities, enabling brands to quickly generate copy that is authentic and outperforms human-authored message variants. By pinpointing the words and phrases that best engage, upsell, and retain customers in key segments, brands unlock greater productivity and a new lever for growth," explained Assaf Baciu, President and Co-founder, Persado.
Tailored content for authentic consumer engagement
Persado's new GenAI technology positions it as the first provider of AI-driven content generation that produces emotion-informed copy that has been proven to boost engagement. This tool provides brands with the flexibility to customize content for different segments by defining user attributes or leveraging pre-built segments. In addition, marketers can upload existing segment documentation to create unique segments based on specific customer attributes like brand engagement or spending behaviors.
Leveraging data for precision marketing
The Motivation AI platform draws on 12 years of historical campaign data and continuous model training while ensuring security and privacy compliance with regulatory standards. These features, together with a growing list of pre-built segments, enable businesses to identify the most effective language to connect with key demographics, including the economically influential Gen Z and groups with considerable discretionary spending power.
Persado’s pre-built segments are tailored to align with industry-specific privacy and regulatory standards across various sectors, including banking, retail, and travel.
This advancement in AI technology enables brands to craft content that speaks directly to specific consumer groups, enhancing engagement and driving loyalty.
Previously, Persado introduced Essential Motivation, a platform that serves as a generative AI-powered central hub for digital marketers across various sectors.
