Persistent Systems to Acquire Starfish Associates

Persistent Systems has announced plans to acquire New Jersey-based Starfish Associates, bolstering Persistent's capabilities in the Contact Center and Unified Communications sector and further enhancing its AI-driven business transformation and operational excellence.

Starfish Associates is renowned for its advanced Enterprise Communications automation platform, serving some of the world's largest enterprises, including numerous Fortune 500 companies.

"Our journey of industry-leading growth continues, fueled by strategic expansion and a deep understanding of our clients' needs. The integration of Starfish Associates' platform greatly enhances our unified communications and contact center management offerings as this industry undergoes significant disruption on the back of AI-led innovations. This acquisition paves the way for us to support our global clients to unlock the full potential of these innovations in their contact centers. We are excited to welcome Starfish Associates to the Persistent team and anticipate great success in scaling our operations with Robert, David, and their team," said Sandeep Kalra, Chief Executive Officer and Executive Director, Persistent.

Starfish Associates' platform functions as an intelligent integration hub and workflow engine, enabling smooth connectivity across various business applications and communication systems. It streamlines multi-vendor communication management through automation, supporting platforms such as Amazon Connect, Avaya, Cisco, Genesys, and Microsoft Teams. Moreover, it integrates with business applications like ServiceNow, Workday, and Microsoft Active Directory, optimizing workflows and operational processes.

The combination of Starfish Associates' innovative platform with Persistent's AI-powered automation capabilities and robust customer base promises to deliver significant workflow optimizations, enhanced efficiencies, and agile responses to evolving business needs.

"Since our inception, Starfish Associates has been dedicated to enhancing enterprise management of unified communications and contact centers, always aiming to elevate customer and employee experiences. Joining forces with Persistent presents a new chapter for us, on one hand augmenting our capabilities in integration, automation, and AI-driven contact center transformation, and on the other hand, giving us access to Persistent's strong customer base," said Robert Hankin, Co-Founder and Partner, Starfish Associates.

Elsewhere, Persistent Systems has unveiled the GenAI Hub—a cutting-edge platform designed to fast-track the development and deployment of Generative AI (GenAI) applications within enterprises.