Sprout Social has introduced Social Customer Care as an enhancement to its platform, improving Sprout Social's care solutions through comprehensive case management, AI-powered features, and robust reporting tools. Care by Sprout enables brands to deliver exceptional customer experiences and foster enduring loyalty through prompt and meaningful customer engagement.
Recognizing the pivotal role of social media in competitive customer care, Sprout Social emphasizes its platform's ability to provide organizations with real-time access to customers and profound audience insights throughout the entire care journey. The absence of connected social care, according to Sprout Social, may lead to organizations falling short of consumer expectations, risking a decline in customer interest, competitive edge, and overall reputation.
“Social is no longer just one aspect of customer care, it’s the determining factor of an impactful care strategy and, more importantly, lasting brand success. Consumer expectations on social media are skyrocketing, and a brand’s ability to provide quick, personalized responses across social platforms is critical to meeting and exceeding those needs. This has placed growing pressure on an organization’s care team, and we’ve been focused on delivering a platform that not only supports their efforts, but inspires their strategies and creates immense competitive advantage,” said Justyn Howard, CEO of Sprout Social.
Care by Sprout effectively consolidates vast amounts of messages across various social networks, enabling faster, personalized, and comprehensive support precisely when and where customers require it. The platform offers AI-powered case management, user-friendly reporting on crucial metrics like engagement and customer satisfaction scores, and seamless integrations with popular care platforms such as Salesforce, Zendesk, Microsoft Dynamics 365, Hubspot, and various review sites. These capabilities empower care teams to make swift decisions, effortlessly delight customers, and stand out in the competitive landscape.
