Tourism company TUI is broadening its partnership with Tealium, positioning Tealium as the pivotal CDP partner for TUI's digital and e-commerce business segments as the travel industry steadily rebounds to pre-pandemic levels.
Having initially engaged Tealium in 2012 to elevate its digital transformation journey through strategic data collection and management solutions, TUI has since strengthened this alliance. Tealium's predictive analytics and Conversions API (CAPI) solutions have proven invaluable in scaling TUI's data-driven business initiatives, providing deeper intelligence into customer behavior on a global scale.
“As we grow our customer base and the variety of products and destinations we offer, it becomes increasingly important to communicate in a relevant and targeted way. By using Tealium’s CDP, we can use our marketing budgets wisely and make our communications more customer-focused. It’s another step in creating the moments that make life richer while we provide excellent leisure experiences,” said Richard Levin, Group Digital Director at TUI.
Prior to this, Tealium also partnered with Pegasystems to allow its hub to connect with the Tealium Customer Data Platform, providing brands access to first-party behavioral data and AI-powered decision-making capabilities.
As TUI solidifies its position as a global tourism leader, the extended collaboration with Tealium highlights a commitment to harnessing cutting-edge data solutions for a seamless customer journey. This partnership is poised to be pivotal in shaping TUI's digital evolution as the travel industry charts its course towards a robust post-pandemic resurgence.
“This recent expansion with TUI is a resounding endorsement of our capabilities and the trust our clients place in us. We are excited to be continuing our journey with TUI and deliver outstanding results that will benefit travelers worldwide,” said Rob Coyne, Senior Vice President and Managing Director, EMEA, at Tealium.
