Yext has completed the acquisition of Hearsay Systems, which was first announced back in June of this year.
The merger of Yext and Hearsay Systems aims to create the industry's first comprehensive digital presence platform. This integration will merge Yext's advanced digital presence management capabilities with Hearsay Systems' compliance-focused engagement solutions, which span social media, websites, text, and voice. As a result, multi-location enterprises will be able to consolidate all their digital marketing channels into a single platform. This strategic alignment will provide businesses with extensive data, insights, and recommendations to convert prospects into customers more efficiently.
“The close of this acquisition marks a pivotal moment for Yext. Our mission is to empower brands to connect seamlessly with their customers across all digital channels. With Hearsay Systems now part of Yext, we are positioned to accelerate innovation, provide unparalleled solutions, and drive growth for our customers. This combination represents a significant leap forward in the industry and will deliver the first platform that can manage the end-to-end customer journey from prospect to loyal customer,” said Michael Walrath, Chair of the Board and Chief Executive Officer of Yext.
By integrating Hearsay's social media, text, voice, and compliance features with Yext’s digital presence management and AI technology, the new platform will provide a suite of tools for managing customer touchpoints and enhancing performance across all channels.
Moreover, Yext's acquisition of Hearsay will enhance value through robust CRM integration, including with systems like Salesforce. This integration will synchronize contact information, track client interactions, and streamline and automate workflows, providing businesses with unprecedented insights into the customer journey and performance improvement recommendations.
