Infosys has announced a new collaboration with SAP Emarsys to help businesses meet the rising demand for comprehensive customer engagement across multiple channels. By combining Emarsys' robust platform with Infosys Cobalt—a suite of services, solutions, and platforms designed to expedite cloud adoption—enterprises can develop impactful marketing campaigns that drive revenue growth and enhance customer experience.
"We are delighted to collaborate with SAP Emarsys to bring groundbreaking omnichannel marketing solutions to our customers. We look forward to helping businesses streamline their marketing processes, seamlessly blending digital channels and creating a new era of customer engagement and generating faster insights across customer life cycle," said Dinesh Rao, Executive Vice President, Co-Head of Delivery, Infosys.
The collaboration will allow enterprises to manage complex, industry-specific marketing campaigns that span multiple channels, reach customers in real-time, and foster customer loyalty through personalized interactions. Leveraging the AI capabilities of Emarsys' platform alongside Infosys Topaz—an AI-first suite of services, solutions, and platforms using generative AI technologies—businesses can extract valuable insights from data across organizational silos. This data-driven approach enables predictive analytics and informed decision-making to stimulate revenue growth.
Moreover, the synergy between Infosys and SAP Emarsys will offer clients a comprehensive view of their campaigns, integrating digital channels with physical store experiences. This creates seamless, immersive, and interactive brand experiences that engage customers more effectively.
These advanced tools and insights can enable enterprises to achieve a 360-degree view of their marketing efforts and deliver superior customer experiences that bridge the gap between digital and in-store interactions.
"Our collaboration with Infosys will supercharge customer engagement and the way our customers leverage data to make strategic decisions. With Infosys' expertise connecting integrated marketing solutions to maximize revenue through personalization, innovation will continue to remain at the forefront for our customers," said Brian Falzone, Chief Operations Officer, SAP Emarsys.
Not too long ago, SAP Emarsys unveiled its February 2024 product update, a significant enhancement aiming to assist marketers in orchestrating successful AI-driven omnichannel campaigns.
