SoundHound AI has announced new customization capabilities for its SoundHound Chat AI voice assistant, which will transform how automotive manufacturers interact with their customers inside automobiles. The new functionalities are currently being evaluated with selected OEM partners.
“SoundHound Chat AI has evolved beyond a general in-car experience by offering a tailored voice assistant that allows automakers to strengthen the perception of their brand.Furthermore, the new tools we’re launching today enable OEMs to carefully guide and educate their customers on the power of their customized in-vehicle voice assistant, helping increase adoption and repeat usage,“ said Michael Zagorsek, COO of SoundHound AI.
Building on the core functionalities of SoundHound Chat AI, which seamlessly integrates generative AI with vehicle controls and real-time data sources like flight information, navigation, and weather, the new tools enable OEMs to tailor the experience to their brand identity and customer preferences.
These innovations provide drivers with a more engaging and dynamic experience, making vehicle features more accessible and understandable.
These capabilities follow the integration of SoundHound Chat AI into vehicles from Alfa Romeo, Citroën, Peugeot, Opel, Vauxhall, and DS Automobiles.
Brand Identity Customization
The newly released Brand ID feature allows automotive partners to customize their customer interactions by predefining responses to frequent or brand-specific inquiries.
- Customized Brand Attributes and Safety: Allows for individualized responses that line with brand principles while also ensuring sensitive topics are handled responsibly.
- Time-sensitive Updates: Enable transitory adjustments, such as seasonal promotions or campaign-specific messages.
- Multilingual and Variant Compatibility: Supports many languages and inquiry phrasings to improve the customer experience globally.
Onboarding and Education tools
The Onboarding and Education capabilities allow automakers to incorporate personalized branding and aid users in learning about their in-car voice assistants. This includes personalized welcomes, educational advice, and quick access to user manuals, which fosters a stronger bond with the car.
User-centered
As automotive technology advances, SoundHound Chat AI's new capabilities focus on improving the user experience. They provide OEMs with continual customization choices via a SaaS approach, allowing them to evolve their voice assistant in response to changing client needs and brand objectives.
