Veeva Systems has launched the Veeva Vault CRM Service Center to enhance the efficiency of inside sales, contact centers, and hybrid agents throughout Asia-Pacific (APAC). The Vault CRM Service Center is designed to promote seamless inbound and outgoing communication across numerous channels by breaking down silos between customer-facing teams, resulting in a more coherent and customer-focused experience for life sciences firms.
"Veeva Vault CRM, Service Center, and Campaign Manager form the core of the Veeva Vault CRM Suite, an industry-specific suite of cloud applications that brings together sales, marketing, medical, and service to enable true customer centricity. Along with Veeva Open Data, customers can access high-quality reference data that works seamlessly in the CRM Suite to provide a better customer experience," said Sudhir Kandarth, general manager, Veeva APAC.
The Service Center is part of the Veeva Vault CRM Suite, which also includes Vault CRM for sales and Campaign Manager for marketing. It is designed on the Vault Platform expressly for the life sciences sector. Since its launch in April 2024, Vault CRM has already been accepted by over 15 enterprises. Smaller businesses will begin migrating to the new system later this year, while larger organizations aim to begin in early 2025.
A large global top-20 biopharmaceutical company is expected to complete its transfer by the end of 2025.
