8×8 Unveils SellWith8 Tier for Next-Gen Integrations

8x8 has introduced SellWith8, an exclusive tier within the 8x8 Technology Partner Ecosystem that enables its technology partners to address compelling business use cases for their customers. The 8x8 Technology Partner Ecosystem program enables customer-centric organizations to elevate customer experiences by seamlessly incorporating cutting-edge technologies, including advanced artificial intelligence capabilities, into the 8x8 platform.  

“To meet the continually evolving needs of customers, technology providers need to have adaptability and flexibility within their solutions. Technology Partner Ecosystems are critically important for all contact center vendors; however, the breadth of integration options is only one aspect of a vibrant ecosystem. With SellWith8, 8x8 is focusing on the depth of integrations, and the exclusive nature of SellWith8 allows us to provide customers with a carefully curated set of partners that offer deeper integrations into the platform, frictionless onboarding processes, and better user experiences,” said Victor Belfor, Global Vice President, Business Development and Strategic Partnerships at 8x8.

Notable tier offerings 

The SellWith8 tier introduces distinctive features tailored for select partners, curated through invitation based on their alignment with relevant use cases, capabilities, and robust security features. Partners benefit from direct access to the 8x8 product team, fostering roadmap alignment and co-development, resulting in seamless integrations and a native-like user experience for both partners and their customers.

Moreover, the tier further establishes an exclusive joint go-to-market alignment, encompassing co-marketing promotions, demand generation, sales strategy coordination, events, and enticing incentives for collaboration across companies and channel partners.

The 8x8 Technology Partner Ecosystem aims to transform customer experience and engagement by democratizing seamless, next-generation, native integrations. This is achieved without complex, custom development or the exorbitant overhead costs traditionally associated with larger enterprises. Over 72% of customers within 8x8's ideal customer profile have already implemented 8x8 Technology Partner Ecosystem integrations.

Built on the 8x8 XCaaS platform open architecture, the program fosters an ecosystem of leading technology partners, encouraging innovation and providing enterprises with the solutions required to deliver exceptional experiences to their customers.

Elsewhere, 8x8 has introduced AI-powered video meeting capabilities to its XCaaS platform, signaling a key focus on innovation and delivering AI-driven solutions for contact centers and unified communications.