Airship has announced that all of its Experience Platform capabilities developed for apps are now available on the web. This will enable web marketers to create relevant, unified customer experiences across apps, websites and all channels.
The platform allows users to create and adapt flexible and ever-expanding no-code web and app experiences with full native performance, accessibility and measurement, including immersive content, surveys, and communication preference options.
With Airship Journeys AI, teams can make journeys, compelling copy and imagery across Scenes and all Airship-supported channels, connecting web and app experiences with zero-party data collection to achieve conversion and customer lifecycle targets. All of this can be tested with A/B and multivariate tests.
The AI engine leverages generative AI and real-time customer intelligence to automatically create cross-channel journeys with message and Scenes content to accommodate changing customer preferences.
“It has never been more important to get mobile-first customer experience right, but for many it also has never been more difficult. Brands struggle with silos across teams, data and an ever-expanding number of channels, all of which lead to a lack of personalization and seamless continuity that turn off customers — especially when competitors are merely a click or tap away. By expanding Airship’s platform to the web and unlocking quick optimization of content everywhere, we’re enabling more companies to provide value to and capture greater value from their customers,” said Brett Caine, CEO, Airship.
