Google and Uber have expanded their partnership to allow Uber to leverage Google's cloud infrastructure and capabilities to freshen up its customer experience and develop new revenue streams.
The partnership will see Uber moving its most critical infrastructure to Google Cloud while also leveraging Google capabilities such as Ads and Google Maps platform. In addition, Uber will continue using Google Cloud's SQL database management and storage service - Cloud Spanner - to accelerate scalability. New engineering innovations from both companies are in the works as well.
Excited about the opportunities for transportation and delivery that the expanded partnership will create, Dara Khosrowshahi, CEO of Uber, said:
"Our partnership with Google centers around a shared commitment to putting customer experience at the forefront of everything we do. It is our job to continually improve and reimagine the types of experiences we're providing through the Uber platform, exceeding expectations every time someone opens the app to go somewhere or get something delivered."
Cloud migration and new innovations
By migrating some of its applications and data from on-premise to Google Cloud, Uber will modernize its infrastructure and explore the innovations Google Cloud has to offer, some of which include data cloud technologies, artificial intelligence, and machine learning. With this move, the company aims to increase flexibility and ensure fast and secure experiences for its global user base.
Google and Uber will also work together on new innovations and lines of business that will transform mobility and delivery. To do so, Uber will leverage Google Ads and Google Cloud Service to create new and engaging experiences for users, earners, and partners.
"We look forward to expanding our collaboration with Uber to deploy our cloud infrastructure, artificial intelligence, data analytics, and edge networking solutions. This partnership is bringing together the best of Google technology across Cloud, Maps, Ads and more to help Uber continue to improve the customer experience for their users," said Sundar Pichai, CEO of Google and Alphabet.
With both companies "placing a strong emphasis on customer experience", Google will provide technical investments across Cloud, Google Ads, and Google Maps Platform to assist Uber in efforts to lower its cost per trip, build new revenue channels, and improve in-house analytics. The pair plans to continue working together on future innovation opportunities on the Play and Android platforms, including improving the Uber app performance.