Analyzing the 2023 peak holiday shopping season, Bloomreach unveils results showcasing a consistent surge in double-digit revenue for every day of Cyber Week compared to the previous year.
While Black Friday notched up a 16% surge in revenue compared to the previous year and claimed the crown for the week's highest traffic, the true revenue powerhouse emerged on Cyber Monday—with a simultaneous 16% boost in average order size year over year.
“Cyber Week was a massive success for the millions of brands and retailers we serve around the world. They used our products to power millions of personalized searches, emails, SMS campaigns, and more — and in doing so saw just how impactful personalization is to the bottom line. We’re pleased to have been there to support our customers through another incredible peak shopping season, with 100% uptime and no disruptions to service. We look forward to seeing how they’ll top these results next year,” said Raj De Datta, co-founder and CEO, Bloomreach.
The shopping spree kicked off with a notable shift, as Bloomreach customers witnessed a 7% year-over-year surge in site traffic on Thanksgiving Day. This signaled a departure from the tradition of waiting for Black Friday, indicating that consumers were eager to jump into the holiday shopping frenzy earlier than ever.
Black Friday or Cyber Monday?
Black Friday emerged as the peak of shopper engagement, with Bloomreach's product discovery solution orchestrating over 445 million searches—a 30% increase from the previous year. Businesses experienced a surge in site traffic, marking Black Friday as the day with the highest volume of eager shoppers throughout the week.
While Black Friday stole the spotlight for site traffic, Cyber Monday took center stage in influencing retailers' bottom lines. Bloomreach had 422 million searches on Cyber Monday, as consumers looked for their final deals. Businesses witnessed a significant 25% year-over-year increase in revenue.
Email was the main marketing channel
In the realm of marketing channels, email continued to remain superior, showcasing its enduring effectiveness. Bloomreach's marketing automation solution orchestrated 380 million email campaigns on Black Friday alone—a 14% increase compared to the previous year. The platform sent more than 35 million emails per hour, affirming the enduring dominance of email as a communication channel during the holiday shopping rush.
However, Cyber Week 2023 also saw a strong usage of SMS and MMS channels. While the volume of emails sent remained unmatched, Bloomreach customers embraced a shift, with a 135% year-over-year increase in SMS campaigns on Black Friday. Additionally, MMS campaigns experienced a 51% year-over-year surge, signifying a growing diversification in retailers' communication strategies.
In other news, Bloomreach has unveiled a range of features within Bloomreach Engagement designed to optimize efficiency and security for larger teams
