SprinklrAI+ Turns Noisy Data into Enterprise-Grade CX Insights

Sprinklr has introduced Sprinklr AI+, a range of solutions that combine its own AI technology with OpenAI's generative AI. This innovative offering enhances the customer experience by incorporating generative AI while ensuring enterprise-grade governance, security, and data privacy.

The latest advancement, Sprinklr AI+, represents the next phase of AI development within Sprinklr. It harnesses over 1,250 industry-specific AI models, supporting more than 100 languages and operating in 150 countries. This technology allows Sprinklr to process vast amounts of unstructured data, including text, audio, video, images, metrics, and time series data, enabling customers to gain access to valuable structured insights.

"We have seen massive demand for generative AI capabilities to improve customer service and employee efficiency. Sprinklr AI+ brings this transformational technology to customer experience at the enterprise level and has the potential to revolutionize the front office for our global customers. For us, this is the next evolution of our AI journey to help our customers work better, faster, and more cost effectively, while preserving the level of governance, compliance, and data privacy that the most iconic brands in the world require," said Pavitar Singh, Chief Technology Officer, Sprinklr.

With Sprinklr AI+, enterprises can leverage unstructured customer experience (CX) data from over 30 digital channels. These channels encompass social platforms, messaging platforms, and numerous publicly accessible sources such as news, blogs, and review sites. By integrating generative AI into the platform, Sprinklr AI+ enables enterprises to generate content, enhance feedback and assistance, and quickly identify valuable insights for prompt action.

By integrating OpenAI's generative AI through an enterprise API, Sprinklr customers can unlock new features across all four Sprinklr product suites.

Sprinklr Service 

Sprinklr AI+ enables Sprinklr Service users to enhance the efficiency of their agents through the inclusion of generative AI features like "summarization" and "call notes automation."

Additionally, it offers a convenient overview of conversations for other agents or supervisors without having to read entire transcripts. Features such as "reply assistance" assist agents in generating or enhancing content with a single click. At the same time, Sprinklr AI+ enables the automatic extraction of answers from the knowledge base directly within the platform. Quality management capabilities are also enhanced through automated quality scoring and sentiment analysis of conversations at scale.

Furthermore, Sprinklr AI+ enriches existing conversational AI bots, chat platforms, and the knowledge base with generative AI capabilities for tasks such as writing, translation,  and summarization.

Sprinklr Insights  

Sprinklr Insights, the AI-driven research platform, accelerates the process from data analysis to actionable insights through the integration of generative AI. By leveraging generative AI, the platform streamlines the discovery of relevant information through features like "topic and keyword creation." Additionally, capabilities such as "article paraphraser" and "message summary" offer concise overviews of detailed articles and content, enabling Sprinklr customers' marketing and communications teams to review and take necessary actions quickly.

Sprinklr Marketing 

With the integration of Sprinklr AI+, Sprinklr Marketing users can gain access to generative AI-powered suggestions, which greatly assist in the creation of marketing campaigns. This includes the ability to develop tone, voice, and visual style guidelines. Additionally, Sprinklr customers can leverage generative AI within the platform to brainstorm ideas, personas, CTAs (Call-to-Actions), and USPs (Unique Selling Propositions). When it comes to paid social media campaigns, generative AI provides valuable support in creating and refining social content. In summary, Sprinklr Marketing, powered by Sprinklr AI+, empowers customers with advanced generative AI capabilities to optimize their marketing strategies and content creation processes.

Sprinklr Social 

Incorporating Sprinklr AI+, Sprinklr Social offers a comprehensive suite of tools for publishing, engagement, and reporting in social media. By integrating OpenAI's generative AI models, the platform enables enterprise social media teams to create high-quality content more efficiently, saving valuable resources and time.

With Sprinklr AI+, brands gain a cohesive generative AI capability across social media management, customer service, and marketing. This powerful feature is specifically designed to meet enterprise-level standards in terms of governance, security, and data privacy.

Sprinklr AI+ is currently in a limited availability beta phase.