During INBOUND 2023, HubSpot unveiled HubSpot AI, a suite of AI-driven tools for marketing, sales, and service teams. The company also freshened up its Sales Hub with new capabilities, the sales solution tailored for contemporary sales teams.
"We are experiencing a transformative shift with generative AI. Customer expectations are changing, and businesses now have the opportunity to leverage AI to drive customer connection at scale. HubSpot has been thinking deeply about these changes and iterating quickly to help our customers thrive in the age of intelligence. We introduced many powerful new features and functionality at INBOUND 2023, and I'm excited by our progress in becoming the #1 customer platform for scaling companies," said Yamini Rangan, CEO of HubSpot.
HubSpot AI
Hubspot Ai is now globally available, and it comprises the following:
AI Assistants aim to enhance the performance of marketing, sales, and service teams by assisting them in tasks like content creation, image generation, blog idea generation, website building, and report development—all in real-time.
AI Agents, equipped with AI enhancements, are a suite of tools designed to assist businesses in automating, responding to, and enhancing their customer service efforts in live chat and email interactions. The initial AI Agents are scheduled to be introduced in early 2024.
AI Insights refer to predictive AI capabilities that allow more robust analysis and provide recommendations, such as AI-driven forecasting.
ChatSpot, which is in a public beta phase, leverages the capabilities of ChatGPT along with access to various distinctive data sources, including a HubSpot customer's Smart CRM.
New Sales Hub capabilities
The "Prospecting Workspace" is a specialized area designed for sales representatives, bringing together all prospecting tasks into one seamless environment. This unified experience assists sales reps in structuring their daily tasks, maintaining concentration, and recognizing critical priorities, and is currently available in public beta.
With the introduction of advanced lead management and reporting, prospecting representatives have enhanced tools to efficiently organize, monitor, and rank leads. This leads to more comprehensive data and unparalleled visibility for both sales and marketing teams.
- Lead reports, which encompass lead source reports and contact rate reports and are presently available in public beta, provide marketers with valuable insights into the influence of their leads. These reports also offer sales leaders a clear view of how their sales representatives are interacting with valuable leads.
- Additionally, prospecting activities reports offer sales leaders a comprehensive overview of the effectiveness of their reps' outreach efforts, encompassing conversion rates and activity metrics.
Moreover, Intelligent Deal Management and Forecasting represent innovative AI-driven capabilities that help sales teams enhance their task prioritization and foresee future outcomes.
- AI Forecasting (currently in private beta) harnesses HubSpot's predictive AI and historical sales data to anticipate future sales performance. Early testing demonstrated that AI Forecasting significantly improved accuracy for some teams, achieving up to 95% precision.
- Deal Insights streamlines the task of prioritizing deals for sales representatives by providing contextual insights into the overall health of their sales pipeline and process.
- Deal Tags automatically categorize deals using color-coded labels and quick presets, allowing reps to concentrate their efforts on the most relevant opportunities.
Sales Hub ensures effortless scheduling and transitions, regardless of where their interest initially arises.
Representatives can schedule meetings on behalf of their colleagues, facilitating a smooth transition between sales development and sales teams.
In addition, lead form routing, which is presently available in public beta, ensures that leads from the website are promptly and automatically qualified and directed to the appropriate sales representatives.
HubSpot is also strengthening its collaboration with LinkedIn to help sales professionals work more intelligently and effectively when it comes to prospecting, cultivating connections, and finalizing deals. The integration involves synchronizing HubSpot's Smart CRM with LinkedIn Sales Navigator, and a private beta for this integration is set to commence later this month.
In June, HubSpot announced that the Content Assistant, its OpenAI-powered content tool that enhances creativity and efficiency for SMBs, transitioned from Private Beta to Public Beta.
