Invoca has made its services accessible through Google Cloud Marketplace. This collaboration is a significant achievement in the company's ongoing efforts, benefiting joint customers who seek enhanced media strategies and increased revenue generation.
Through the integration of Invoca and Google Cloud, businesses can seamlessly bridge the gap between online and offline customer journeys. This connection enables companies to track and optimize revenue-generating phone calls resulting from Google searches and YouTube interactions. By leveraging this partnership, businesses can strategically invest in channels that drive higher-quality leads and improve conversion rates.
"With greater economic uncertainty, marketers must defend their spend, optimize their budgets and measure the impact of their media dollars. Now listed on Google Cloud Marketplace, Invoca is empowering marketers with even more ways to prove media dollars aren't wasted on the wrong campaigns. This demonstrates marketing effectiveness and accelerates time to value for marketing teams. It's a win-win for companies challenged to do more with less," said Cathie Frazzini, VP Strategic Sales and Partnerships, Invoca.
A survey conducted by Google revealed that 85% of marketers aim to enhance the quality of their leads. Additionally, during Google's Think Lead Gen conference in November 2022, it was projected that measuring offline conversion touchpoints would become crucial in the year 2023.
"As a part of their digital transformation strategies, many enterprises are seeking solutions that help them better understand consumers along their purchasing journey. With its solution now available on Google Cloud Marketplace, Invoca is enabling revenue-generating teams to create better buying experiences, drive more leads, and close more deals," said Dai Vu, Managing Director, Cloud Marketplace & ISV GTM Programs, Google Cloud.
Simplified procurement process
With the availability of Invoca on Google Cloud Marketplace, businesses can now streamline their billing processes by consolidating all their investments made through Google Cloud Marketplace solutions. This brings the added advantage of a simplified procurement process, particularly when utilizing Invoca conversation intelligence.
Businesses can benefit from accelerated purchasing processes, eliminating the need for complex procurement or vendor setup. They can access pre-negotiated standard contracts, saving time and effort. Additionally, the consolidation of cloud spend enables businesses to manage their billing and vendor relationships more efficiently, granting them increased negotiating power and flexibility in invoicing terms.
Furthermore, businesses can leverage their existing Google Cloud commitments to take advantage of discounting mechanisms, maximizing cost savings.
The collaboration has simplified the process for Google Cloud customers to access their Invoca integrations with various Google services, including Google Ads, Search Ads 360, Google Analytics 4, Google BigQuery, and Google Campaign Manager.
Invoca has recently expanded its PreSense product for modern contact centers to integrate with popular platforms, including Five9, NICE inContact, Genesys, Salesforce, Amazon Connect, and others.
