Okta Launches Okta Customer Identity Cloud to Reduce Security Risk

Identity solutions provider Okta has revealed Customer Identity Cloud, a practical customer identity solution that enables companies to deal with security and privacy issues. Okta Customer Identity Cloud is Auth0 technology, which provides safe access to apps and allows customers to focus on productivity and innovation instead of battling security issues.

“Every digital experience starts with customer identity, whether you’re in the public sector, or selling pizza. ”Conventional wisdom tells us that you can make an application super secure, but very inconvenient to use. Or you can make it super convenient but at the cost of security or privacy. This is a false choice. Okta’s Customer Identity Cloud, powered by Auth0, makes it possible to improve the overall experience and keep customers secure at the same time, all while enabling app builders to focus on what is most important–innovating for their customers,” said Eugenio Pace, President of Customer Identity at Okta.

Customer Identity Cloud and product innovations can be used in two different ways:

Identity With Consumer Apps

The Okta Customer Identity Cloud for Consumer Apps enables organizations to optimize the login process across any platform or device, contributing to an enhanced user experience and higher customer acquisition. Advanced security features like Adaptive Multi-factor Authentication (MFA) strengthen the trust people have in a brand, leading to new and repeat customers.

Some additional features to be added by the end of Q2 2023 are:

  • Passkeys support: An easy-to-use and faster replacement for passwords.

  • Highly Regulated Identity: Additional security and policy control for risky transactions.

  • Security Center: A single pane of glass that security teams use for monitoring suspicious activity in real time.

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Business Customer Identity with SaaS Apps

The Okta Customer Identity Cloud for SaaS Apps enables organizations to become enterprise-ready, acquire new users and manage authentication across business customers with their development resources still on the core product. Okta focuses on ensuring identity-based security, allowing SaaS companies to turn all their attention to business growth.

The newly introduced features are:

  • Okta Workforce Enterprise Connection: It offers SaaS app builders numerous integrations in the cloud, providing users with a reliable login experience.

  • Organizations: Organizations enable SaaS companies to manage and model identity for business customers as organizations, and configure custom, organization-based branding and policies.

Okta Customer Identity Cloud as well as the new use cases for Consumer Apps and SaaS Apps are available on the company's website.