Typeface has incorporated its brand-specific generative AI features with Salesforce Marketing GPT. This integration enables joint customers to provide personalized, contextually relevant content throughout the entire customer journey, leveraging the power of generative AI.
"Personalized content at scale can significantly improve customer experience at every stage of their journey. Our partnership with Salesforce brings the power of Typeface brand-affinitized AI within Salesforce's widely used marketing services. Together, Typeface and Salesforce will provide comprehensive, high-quality customer and brand intelligence to create significantly more customized content for marketers in a fraction of the time and costs," stated Abhay Parasnis, Founder and CEO of Typeface.
According to a recent report by Salesforce, 60% of marketers believe that generative AI will revolutionize their role. By integrating Typeface's capabilities with Salesforce Marketing GPT, businesses can expect to unlock customized content across various audience segments, campaigns, and channels.
One of the key benefits of Typeface is its provision of dedicated AI models for individual customers. This feature allows businesses to customize AI-generated multimodal content for different customer personas and segments while maintaining data security. With the integration of Salesforce's Marketing GPT and Typeface's brand-specific generative AI, companies can achieve scalable personalization of content.
"With an ever-growing number of organizations relying on Salesforce, this integration will help deliver tailored, on-brand content seamlessly within the workflow of our customers. By partnering with Typeface to integrate personalized content directly into Marketing GPT, we are transforming the way businesses engage with their customers, enabling them to foster deeper, trusted connections and drive unparalleled productivity," said Stephen Hammond, EVP and GM of Marketing Cloud at Salesforce.
Through the integration of Typeface and Salesforce's Marketing GPT, marketers gain the ability to utilize their own style guides, messaging, and brand assets to craft personalized content, all by harnessing reliable data from Salesforce's Marketing GPT platform. This will not only enhance customer engagement but also improve conversion rates by delivering tailored content that resonates with each target audience.
Elsewhere, Salesforce has recently unveiled AI Cloud, a tool that offers a range of features enabling the creation of real-time generative experiences within various applications and workflows.
