Sprinklr has announced its support for Snapchat Public Profiles for Businesses within Sprinklr Marketing. This update allows brands to share Snapchat Stories, publish Spotlight Content, and promote this organic content through ads directly on Sprinklr. This integration aims to save time and cut costs while effectively engaging a broad audience of Gen Z and Millennials.
“With hundreds of millions of daily active users, Snapchat is an important platform to reach consumers with significant buying power. The most crucial step brands can take to optimize their Snapchat content is managing it in one, unified platform. Brands can use Sprinklr’s single, unified AI-powered platform to easily plan, execute, and measure both organic and paid strategies that create engaging customer experiences on Snapchat,” said Ragy Thomas, Founder and Co-CEO, Sprinklr.
Snapchat has over 800 million monthly active users and connects with more than 90 percent of 13- to 24-year-olds in over 25 countries. To leverage this extensive audience for advertising, brands may create a Public Profile that serves as a permanent, discoverable presence on Snapchat, enabling them to grow their subscriber base, attract new customers, and sell products.
Since 2016, brands have been able to manage Snapchat Ads through the Sprinklr platform.
What are the key benefits?
With the addition of Public Profiles, Sprinklr enables brands to manage publishing and reporting for multiple profiles within a single, unified platform, saving time and reducing costs.
This approach eliminates the need to track metrics from disparate locations, allowing for efficient content publication and comprehensive performance insights across various brands.
Moreover, Sprinklr's AI-powered content approval paths and message compliance scoring help ensure that content adheres to brand guidelines, mitigating the risk of non-compliant posts. By integrating all social media channels and customer touchpoints, Sprinklr offers brands a holistic view of customer activities, streamlining personalized interactions.
“Snapchat is a platform designed around authentic connections with your real friends and family. This type of environment is a natural fit for brands looking to build customer loyalty, and we’re committed to making it easier for brands to be part of our community. This expanded partnership with Sprinklr will enhance our ability to help brands find success on Snapchat. We look forward to driving awareness, engagement, and meaningful business results,” said Patrick Harris, President of Americas, Snap Inc.
Elsewhere, Sprinklr has announced an expanded strategic partnership that includes both Reddit's Data API and its Advertising API, making Sprinklr the first official partner for the latter.
