Michael Kors and Mastercard have teamed up to deliver an unprecedented online shopping experience to the retailer's US customers. Michael Kors is the first retailer to adopt the next-generation retail assistant Shopping Muse, made by Dynamic Yield, a Mastercard-owned martech company.
Leveraging its advanced generative AI capabilities, Shopping Muse recreates the in-store experience by processing consumers' simple language prompts into tailored product recommendations. This way consumers can find the look that best matched their inquiry faster, as well as other preferences.
This type of personalized approach may increase shopper satisfaction and revenue - in initial tests, Shopping Muse generated around a 15-20% higher conversion rate than traditional search queries.
“As a trailblazer in ready-to-wear fashion, Michael Kors is a perfect example of how to put our ready-to-use technology to use. Shopping Muse is helping translate the signature Michael Kors service to the digital world, delivering a satisfying shopping experience as singular and impactful as the brand’s aesthetic,” said Ori Bauer, Dynamic Yield CEO.
Following its launch in late 2023, Dynamic Yield granted early access to Shopping Muse to fashion retailers. Now, Shopping Muse is available to furniture retailers, aiming to make the shopping experience more seamless.
To ensure the highest level of privacy, Mastercard integrates top-tier privacy safeguards into all its products and services, following a strong Privacy by Design framework and implementing effective and responsible AI principles and standards.
Another notable example of leveraging tech solutions for improved CX in retail is Prada Group, a global leader in luxury fashion which opted for Oracle solutions last year.
