UserTesting has announced major enhancements to its Human Insight Platform with the July 2024 product release. Building on its AI-driven survey capabilities, UserTesting is introducing innovations designed to enhance flexibility in collecting insights, improve audience targeting accuracy, increase efficiencies, and streamline insight sharing throughout product development.
“UserTesting is committed to revolutionizing how our customers build products and experiences. By continually enhancing our platform, we enable businesses to achieve success through greater understanding of their customers. Our latest release focuses on enhancing the customer feedback process, making it more efficient and effective. By integrating advanced AI capabilities and improving survey flexibility, we empower our customers to gather deeper insights and make more informed decisions,” said Michelle Engle, Chief Product Officer at UserTesting.
The expanded AI-powered survey capabilities now feature branching logic and new question types, enabling customers to obtain more relevant and nuanced feedback tailored to specific research goals. UserTesting’s new Screener guidance boosts audience targeting by providing real-time suggestions to refine screener questions, ensuring more effective targeting and actionable insights. Moreover, enterprise-sharing capabilities have been significantly enhanced with a new tag management system and Confluence whiteboard support, promoting better collaboration and alignment across teams.
Key highlights
The new branching logic feature enables users to create dynamic surveys that adapt based on responses, resulting in more thoughtful and relevant feedback and higher-quality results. This allows for smarter, more engaging surveys that can provide deeper insights and tailored information.
Furthermore, the release includes enhancements in survey question types, incorporating image tasks and matrix questions. These new formats offer multiple ways to provide feedback, increasing the depth and richness of the insights gathered.
Another notable feature is the Screener guidance tool, which provides real-time suggestions to improve screener questions, ensuring more targeted and relevant survey results before launch.
The Confluence whiteboards integration enables teams to embed publicly shared UserTesting videos, highlight reels, and clips directly within Confluence whiteboards. Finally, the new user-friendly tag management feature provides better control and governance over labeling, grouping, and standardizing insights, eliminating the time-consuming task of finding themes in the work, and making the process more efficient for users to organize and analyze their data.
