Human-centric AI solutions provider Mobi.ai has revealed its search and discovery tool, Mobi Intent Driven Search (IDS), that combines natural language search skills with generative AI to propose destinations, lodgings, and experiences for visitors that interact with tourism and hospitality firms.
“Search is changing in a big way with major browsers and most online travel agencies (OTA) embracing large language models like ChatGPT to offer natural language search. At Mobi, we leverage generative AI and LLMs to power natural language capabilities and understand guest travel intents. We then use a multimodal approach, combining our proprietary content with advanced planning and optimization AI, to deliver fast, accurate recommendations that meet guests' specific requirements and desires," said Anna Jaffe, CEO and Founder, Mobi
With AI rapidly altering the travel industry, businesses are looking for new ways to connect with customers. According to a recent survey by Oliver Wyman, 41% of surveyed Americans and Canadians have used generative AI for trip inspiration or itinerary planning.
Mobi IDS collects, cleans, and organizes data from many sources to provide real-time, reliable information about a wide range of location-specific factors, including food and transportation, activities, attractions, wildlife, and more. This enables experience-driven searches that provide specific recommendations for any consumer query.
By letting guests ask specific, personal questions in their own words, Mobi IDS gains essential insights into their preferences, which can be used to improve brands' communication strategy and marketing activities.
