8×8 Appoints New Chief Marketing Officer   

8x8 has named Bruno Bertini its new Chief Marketing Officer (CMO). In this role, Bertini will report directly to CEO Samuel Wilson and be tasked with crafting and executing the company's worldwide marketing strategy. He aims to increase market recognition and expedite the company's demand generation and growth initiatives.

“We are committed to helping large and mid-market enterprises solve their unique business challenges as they engage with and support their customers. Bruno’s experience as a marketing leader in the contact center and customer experience industry, particularly within demand generation, will serve to accelerate the growth and adoption of our industry-leading cloud contact center and unified communications platform. Bruno is an excellent addition to our leadership team, and I’m excited for all that he’s going to accomplish at 8x8,” said Samuel Wilson, Chief Executive Officer at 8x8, Inc.  

Bertini is an established technology marketing leader with more than 15 years of experience in the contact center and customer experience sector. Before joining 8x8, he held the position of Global Vice President of Demand Generation and Growth Marketing at Freshworks, where his responsibilities included expanding the market and increasing revenue.

Before his role at Freshworks, Bertini spent over eight years at Genesys, where he held various leadership positions, including Global Vice President for Partnerships, Alliances, and Ecosystem Marketing and Global Vice President for Revenue and Growth Marketing in the Americas.

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“Marketing is always more fun when there’s a great story to showcase, especially as organizations look to drive operational efficiencies, improve productivity, and enhance customer experiences. 8x8’s single-vendor cloud contact center and unified communications platform, combined with its commitment to innovation, growth, and exceptional customer service, provides the engine that will allow us to tell a compelling story and highlight its incredible value proposition to both our customers and the industry,” said Bertini.

8x8 is dedicated to further developing its integrated cloud contact center and unified communications platform - 8x8 XCaaS. The company is actively investing in expanding its network of technology and service partners who bring innovative AI/ML solutions to the 8x8 XCaaS platform. This effort aims to enhance communication experiences for businesses and their global customers. Bertini will collaborate with Chief Revenue Officer Lisa Martin to establish a go-to-market program to foster strategic growth.

In other news, 8x8 has introduced a new solution - 8x8 Omni Shield - which helps enterprises protect their customers from fraudulent SMS activities.