Mobile app experience company Airship has released a host of enhancements that make experimentation and optimization of mobile customer experience easier.
Users can now find all experiments in an Experimentation Hub - a dashboard used to create, launch, and evaluate experiments and better understand the entire experimentation and optimization strategy. The dashboard offers capabilities such as optimization of the performance of cross-channel customer journeys, refining messages, campaigns, and no-code native app experiences, as well as testing app user experience and features.
“Customers’ first experiences with brands have an outsized impact on future value, especially when it comes to mobile app experiences where more than half decide whether to delete a new app in the first two uses. Brands need to recognize the limited window they have to make a compelling case for app customers to stick around. With Airship’s solution approach we are streamlining creation, experimentation and optimization, giving brands the keys to unlock agile optimization and more quickly achieve their business goals,” said Brett Caine, CEO and President, Airship.
Speaking of features, Feature Flags lets teams turn certain functionalities on and off, run tests with control groups, and test short-term campaigns before official rollout to full audiences. All this is done without the need for new codes or app store updates.
Marketers can leverage Holdout Experiments to measure the impact on business goals through audience comparison. Namely, marketers can directly see the performance of marketing-led experiences versus non-marketing-led ones.
In addition, a new App Health Reporting dashboard acts as a visual reporting environment by providing real-time insights from all active experiences, including customer, channel, and campaign data. As a result, marketers and product owners can better understand app performance across the mobile app lifecycle.
Since the launch of Airship’s no-code native App Experience Editor earlier this year, businesses worldwide have enabled non-technical teams to easily create, automate, and adapt native app experiences for continuous onboarding and first-party and zero-party data collection. One of the enterprise users, Orange France, has seen a significant increase in customer survey responses since deploying the App Experience Editor. The company has previously used HTML webview to deliver surveys to app users, which resulted in low response rates.