Beauty and wellness software provider Mangomint has closed a $35 million Series B funding round, along with launching a new suite of marketing automation features.
Founded in 2017, Mangomint provides a platform that helps independent salon and spa businesses cut costs, save time, and reduce friction in their day-to-day operations through marketing and automation.
The company's portfolio, which includes features like Email Marketing, Memberships, and Packages, has been strengthened with Automated Flows that use event and activity-based logic to trigger a sequence of steps. For example, these can be sending rebooking SMS reminders 6 weeks after an appointment or cross-promoting similar services to the ones the client has purchased before. As a result, beauty salons and spas improve customer communication and offer personalized promotional services, driving client retention.
"From rent and facility costs to product inventory, staff payroll, and marketing, operating costs in the salon and spa world are uniquely high. Our customers already see cost savings by using Mangomint to run their businesses, but now we're helping them leverage intelligence and automation to drive profitability by helping them bring clients in and keep them coming back," said Daniel Lang, Co-Founder and CEO at Mangomint.
Mangomint's customers book over 10 million appointments annually through the platform, driving more than 1 billion dollars in revenue. With the recent funding, the company plans to expand engineering talent and build on its product vision. The company also plans to hire additional onboarding and support managers to maintain its track record of delivering exceptional customer experiences.
