HubSpot has announced it is buying B2B marketing intelligence firm Clearbit to boost its customer platform.
The acquisition will see Clearbit bringing rich third-party company data into HubSpot's system of record, making it the central source of truth for marketing and sales teams. The data will include website visits, company news announcements, and comprehensive context about customers and prospects, making it easier to identify the best leads and buying intent. HubSpot's customer platform recently got another boost when it comes to lead generation - a native TikTok integration.
“To cut through the noise with deep relevance, businesses need reliable, high-quality data about their customers. That means enriching your company’s internal customer data with real-time external context. Clearbit has made it its mission to collect rich and useful data about millions of companies. HubSpot’s AI-powered customer platform combined with Clearbit’s data will create a powerful, winning combination for our customers,” said Yamini Rangan, CEO of HubSpot.
The deal will also bring more than 400,000 users of Clearbit and 1,500+ business customers to HubSpot.
Clearbit was founded in 2015 to help businesses supplement customer records with hundreds of firmographic, demographic, and technographic data points from public and private data sources. The platform has been available to HubSpot customers on the HubSpot App Marketplace since 2019, however, with the acquisition, Clearbit will be integrated as an offering within HubSpot's customer platform.
"Clearbit has always believed that data is fundamental to the best B2B go-to-market teams. By joining forces with HubSpot, the industry's most loved B2B customer platform, we will unlock a whole new level of value for our customers and help all of B2B grow better,” said Matt Sornson, Co-Founder and CEO of Clearbit.
According to data from Dealroom, Clearbit has raised $17 million to date, bringing its valuation to $250 million as of January 2019.