Jasper has introduced its Solutions Partner Program with the aim of collaborating with marketing agencies as they transform their service offerings, enhance AI expertise, and reevaluate pricing structures. A notable shift emerging from the program is the transition from an hours-based pricing model to a value-based approach, marking a significant evolution in how services are priced and delivered.
"Marketing agencies have always been early pioneers in emerging technologies, and we've seen them lead the discourse in responsible AI as well. But this isn't just a new tool, AI will mean major shifts in how marketing agencies structure their work, charge for their services, and advise companies. We've found a collection of early leaders who are shaping how the future marketing agency will operate and are excited to launch a program that could be a model for how the agency world evolves," said Al Biedrzycki, director of the Solutions Partner Program.
After a successful pilot phase, the program collaborates with marketing service providers to enhance their AI strategies and in-house expertise. By training on Jasper's copilot and adhering to AI security and responsible use standards, participating marketing agencies can undergo certification, becoming recognized as Jasper partners.
This program aims to reshape how marketing service providers measure and demonstrate impact to clients, shifting the focus from hours spent to delivered value. Early solutions partners have experienced notable improvements, delivering work 50% faster and increasing margins on content production by nearly 50% by integrating generative AI into their services. Collaborating with Jasper Copilot has enabled better alignment with clients' messaging, automatically ensuring that all content produced adheres to the client's brand voice, style guide, and core company knowledge.
Assisting agencies in AI usage
The program offers a comprehensive opportunity for service providers as businesses globally seek guidance on harnessing AI's value for their customers. Trusted Jasper Solutions Partners can assist in navigating the compex AI landscape, offering support in implementing and optimizing the Jasper platform, aligning it with a business's brand voice, and utilizing Jasper for marketing outputs on behalf of clients. While human-led services, such as style guide creation, brand strategy, and technical implementation, remain essential, marketing agencies can also guide clients in the evolution of strategies like search engine optimization in the years to come.
The Solutions Partner Program has launched with over 20 certified partners, including Intelligent Demand, Intercept, and The Pedowitz Group.
"We are thrilled to put Jasper at the center of our AI offerings. As an agency that specializes in the tech sector, we knew early on that AI would transform marketing, and that mastering it would require the fusion of human ingenuity and AI-assisted production. With Jasper, we can do just that, delivering higher-impact marketing content for our clients with efficiency, precision and scale," said Andrew Au, Managing Partner from Intercept.
Speaking of assisting marketers, Jasper has recently unveiled the expansion of its capabilities to serve as a comprehensive AI partner for enhanced marketing results.