Sprinklr Unveils Over 700 New Features in its Latest Release

Sprinklr has unveiled its latest platform release, version 18.8, bringing the Sprinklr AI+ platform, which is exclusive to Sprinklr, into integration with Google Cloud's Vertex AI and OpenAI's GPT models.

"With Sprinklr AI+, our more than 1,400 enterprise customers can increase productivity, boost the quality of insights, and drive automation across their front office functions. Sprinklr’s ability to seamlessly integrate with customers’ own models, create new ones, or integrate with Sprinklr AI+ gives customers choice and access to the latest generative AI technologies,” said Ragy Thomas, Founder and CEO, Sprinklr.

The release of version 18.8 brings forth over 700 fresh features and improvements across Sprinklr's four product suites: Sprinklr Service, Sprinklr Insights, Sprinklr Marketing, and Sprinklr Social.

Sprinklr Service updates 

Generative AI-powered Insights Hub: Allows users to streamline the report analysis process with AI-driven dashboards that automatically identify insights and recommend actionable steps.

Conversational Analytics 2.0 with Generative AI: Utilizes a generative AI model to highlight contact drivers and detect potential customer and agent speech pattern issues.

Conversational AI+ Driven by Generative AI: Enhances virtual assistants and eliminates rigid decision trees by creating dynamic, context-specific, natural conversations using Large Language Models (LLM) and generative AI.

Video Commerce Integration in Live Chat: Enables customer service agents to provide personalized shopping experiences during video calls by adding relevant products to customers' carts in real-time. Advanced features like product search, voucher suggestions, and cart creation are available within the platform.

Sprinklr Insights updates  

AI-Powered Insights Assistant: The Sprinklr Insights Assistant furnishes insights into the root causes of issues and offers actionable recommendations to address them.

Generative AI-Powered Automatic Summarization: Automatically generates AI-powered summaries for all discussions about a specific data point. This summarization swiftly highlights crucial information and recommended actions and reduces the need for an exhaustive review of every comment or content piece.

Inclusion of Conversations and Content from Chinese Platforms: Releases 18.8 expands source coverage to include major Chinese social platforms like Sina Weibo, Xiaohongshu, and Kuaishou. This lets customers gather conversations and user-generated content (UCG) from these platforms, enhancing their insights.

Sprinklr Marketing updates  

Effortless Ad Content Creation: Quickly and efficiently produces engaging ad content on a large scale. Leveraging Sprinklr's AI+ integration with top generative AI tools enables the crafting compelling ad copies and carousel stories.

Dynamic Content Adaptation: Easily adjusts existing content to suit users' requirements, whether extending, condensing, or rephrasing. This update tailors and enhances content using custom prompts for tone and length adjustments.

Streamlined UTM Tracking: This update simplifies UTM tracking for non-social content, creates personalized UTM forms, effortlessly generates UTM links, and efficiently manages all UTMs for non-social content, all within the Sprinklr platform.

Optimized Google Discovery Ads: Enables users to gain full control over managing their Google Discovery Ads from start to finish. It publishes, edits, configures, optimizes, and monitors Google Discovery Ads seamlessly within Sprinklr, delivering an engaging native ad experience directly to your audience's feed.

Sprinklr Social updates  

Enhanced Governance Features: Release 18.8 strengthens Sprinklr's governance with additional channel integrations, privacy settings, and administrative configurations.

New Slack Integration: Social teams can now conveniently manage Slack messages within the Sprinklr platform, streamlining their workflow alongside other social media platforms.

Automated Video Optimization: Users can use automated video optimization tailored for various channels. This feature reduces manual effort in preparing and publishing video content, making the process more efficient.