Launches Generative AI-Powered Dynamic Automation Platform Along with Rebranding has unveiled its latest offering - the Dynamic Automation Platform (DAP) - which leverages the power of generative AI to enable large corporations to automate their customer and employee experiences. The company has also unveiled a new brand identity that aligns with its goal of providing natural, human-like conversations that aid business growth.

"At, we strongly believe in the potential of generative AI to enhance our capabilities, foster innovation, and drive business growth. We are investing heavily in domain-specific LLMs to facilitate dynamic content creation, providing our customers with a comprehensive experience through our enterprise-grade Dynamic AI agents. Our customer-centric approach and our strong focus on generative AI are reflected in our rebranding efforts, as we remain committed to delivering the best next-generation Conversational AI solutions," said Raghu Ravinutala, Co-founder and CEO, is integrating its proprietary and multi-Large Language Model (LLM) AI engine, DynamicNLP, with generative AI technology to power its newly launched Dynamic Automation Platform (DAP). The platform provides businesses with a suite of solutions and allows them to go live with their deployments 2X faster than before. The company's other solutions include the Conversational Service Cloud, Conversational Commerce Cloud, and Conversational EX Cloud suites.

DAP's generative AI-powered features include:

Dynamic chat 

Dynamic Chat, powered by generative AI, enables goal-driven conversations by integrating with's Dynamic Conversation Designer and Engage. With this integration, Dynamic Chat can generate conversation flows in real-time.

By setting a lead generation goal, enterprises can configure required and optional inputs for website visitors. For instance, they can make the phone number and email mandatory while leaving the name and company size as optional inputs.

Using the input provided by visitors in real-time, Dynamic Chat can generate a conversation and capture lead information.

Inbox's Inbox, which serves as an omni-channel customer support help desk, is now equipped with generative AI technology to enhance the capabilities of support agents.

Creating concise summaries of customer tickets will prevent the customers from having to repeat their issues. Also, the feature will provide agents with appropriate responses and tone suggestions based on the context of the customer's query.

The Inbox will introduce a multilingual agent interface that can translate queries in real-time, ensuring that the language barrier is not a hindrance to customer support. Additionally, coaching insights and recommendations will be offered to agents, which will help to increase their productivity during customer conversations.

Dynamic workflow generator  

The Dynamic Workflow Generator automates workflow generation for marketing and customer support applications.

By setting more specific goals, such as promoting special discounts on products, marketers can create a dynamic campaign strategy that increases the likelihood of successful conversions.

The Dynamic Workflow Generator enables the creation of workflows to address customer issues without relying on if-else loops.

AI Content Engine for Marketers's AI Content Engine for Marketers leverages generative AI to deliver messaging templates that are highly engaging, leading to increased efficiency and better outcomes.

The Template Generator utilizes contextual information such as campaign goals and user segments to generate templates automatically.

The Template Tone Configurator ensures that templates align with the brand's image by providing options for tone selection.

Speaking of generative AI, has recently launched Dynamic Conversation Designer, a solution that "revolutionizes" the design process of chat and voice conversational workflows with Generative AI.

Company Rebranding's new logo - the speech bubble, to be precise - represents its ability to facilitate interactions across more than 35 chat and voice channels and its proficiency in building trust in over 135 languages. The company has revamped its website with a user-friendly interface and a minimalist design that features a warm yellow color symbolizing its commitment to customer and employee happiness. The purple tones add a modern, enterprise-focused touch to the design.

"I am immensely proud of's rebranding, which showcases our unwavering focus on continuous innovation. Our new logo spotlights our dynamic approach and integration of generative AI in our offerings, with the introduction of two new enterprise-grade CX solutions: The Conversational Service Cloud and the Conversational Commerce Cloud. Our rebranded identity is a testament to our evolution over the past seven years, demonstrating our expertise in managing billions of enterprise conversations," said Surbhi Agarwal, SVP, Global Marketing,