Cognigy Releases AI Agents for Sales and Marketing Interactions

Cognigy has launched its AI Agents for Sales and Marketing interactions, a new cutting-edge technology that engages with customers through hyper-personalized service. The agents promise to "turn interactions into transactions", boosting revenue growth along with exceptional customer experience.

Being a Genesys Elite AppFoundry Partner, the company demoed the solution at Genesys Xperience 2024 to empower businesses in delivering unparalleled customer experiences across all touchpoints throughout the customer journey. Cognigy will also debut this innovation at the upcoming Customer Contact Week (CCW) Las Vegas.

Cognigy’s AI Agents use intelligent interaction that anticipate customer needs by leveraging insights from customer profiles and context. Then, the agents align with individual journeys and preferences accordingly. Features like proactive outbound calling enable AI Agents to initiate contact and ensure that customer engagement is maximized.

In addition, AI Agents can automate renewals and upselling and automatically contact customers before their contracts expire. They can also follow up on leads from unfinished applications and convert them into active customers. Cognigy went a step further and enabled AI Agents to initiative calls to customers to schedule appointments or services, leveraging the full potential of automation. Plus, AI Agents can work with human staff in contact centers, seamlessly transferring calls or chats whenever needed.

“Cognigy is empowering enterprises with AI Agents that augment their workforce to deliver truly differentiating self-service resulting in automated workflows and human-like interactions. Multiple customers have deployed our Sales and Marketing AI Agents and are experiencing revenue growth from renewals and upselling, re-engagement and proactive scheduling. These early use cases demonstrate the power and potential of AI Agents,” said Sebastian Glock, Director of Product Marketing at Cognigy.

Early examples show that Cognigy's AI Agents are effective in various industries like retail, telecommunications, and travel. These AI tools help customers throughout their entire journey, from the first contact to after-sales support, making every interaction better with advanced AI features.