Salesforce Marketing Cloud Users Can Now Leverage Sinch Messaging Solution

Customer communication technologies company Sinch has launched the Sinch Omnichannel Connector on Salesforce AppExchange. The solution enhances conversational marketing and customer experiences by equipping Salesforce Marketing Cloud users with advanced messaging capabilities, both one-way and two-way.

Now accessible on Salesforce AppExchange, the connector seamlessly integrates with the Salesforce ecosystem, enabling businesses to refine their marketing strategies by connecting with customers on their preferred platforms.

"With the Sinch Omnichannel Connector, businesses can enhance their customer communications, personalize engagements, and maximize the return on their marketing investments. Salesforce Marketing Cloud users can now leverage a broader spectrum of messaging channels through Sinch, beyond those directly supported by Salesforce, to optimize their marketing strategies and elevate customer engagement," said Jonathan Campbell, Senior Director, Messaging Products at Sinch.  

This new addition broadens the functionality of Salesforce Marketing Cloud by offering a wide array of omnichannel messaging options. Companies can engage with customers via 13 diverse channels, such as RCS, Kakao Talk, Viber, and Instagram, in addition to Salesforce’s native SMS, MMS, Email, WhatsApp, and LINE channels. This provides a more comprehensive communication solution, allowing businesses to reach their audience more effectively.

Salesforce Marketing Cloud users can easily get started by having an existing account and onboarding the Conversation API through the Sinch Dashboard. That is where they can activate their preferred channels, customizing their messaging approach to meet their specific business needs.

Since 2014, Sinch has been a strategic partner of Salesforce, aiding in the expansion of its SMS offerings to international markets. As a key supplier for Salesforce's global SMS delivery, Sinch provides robust messaging solutions that support Salesforce and its worldwide customer base.