Sinch has announced that its Customer Connections Hub is now available in Europe. This online resource center is designed to help CX professionals and marketers by offering full support across all digital media, assisting them in forging deeper consumer relationships, and providing exceptional experiences across several communication platforms.
"The importance of understanding the unique needs of your audience to enhance their experience with a brand is critical for any business to succeed. With the Customer Connections Hub, Sinch empowers our clients with top tier omnichannel marketing communications capabilities, enabling their marketers to personalize seamless customer experiences and deepen brand relationships. Additionally, the Hub allows businesses to evaluate and adjust the optimal, mix of digital communications channels at any point across the customer journey," said Nicklas Molin, Executive Vice President, EMEA, Sinch.
The Hub's Connection Assessment Tool is a notable feature that was designed to assess the performance of cross-channel campaigns. Using data from over 400,000 Sinch users, the tool evaluates communication optimization across nine channels. Marketers can complete a four-question survey to receive a personalized report that identifies their strengths and shortcomings and makes actionable recommendations for improving consumer engagement.
Moreover, the Customer Connections Hub will offer up-to-date insights and information to keep marketers informed about the rapidly evolving digital scene. It provides important marketing communications content such as trend analytics, client testimonials, case studies, and practical guidance to assist organizations in developing successful omnichannel customer experiences.
Not too long ago, Sinch also unveiled Sinch AI, a tool designed to elevate how businesses engage with their customers.
